Dynamic Google Ads can be your secret ingredient to better traffic and conversions, if used wisely. Dynamic search ads (DSAs) can fill up the gaps in your search campaigns, help you expand your market and catch all those difficult traffic you never thought you would.
The digital landscape is changing and rapidly at that. You would need to acquaint yourself with new developments and trends that might alter the landscape further this year. Content marketing, much like other aspects of the digital marketing world, is also in a state of flux.
Being in possession of great content is not the same as having a strategy chalked out for it. Everyone has heard about how important quality content is for a successful website but not many digital marketers get down to writing down and documenting a strategy for this ‘great’ content.
Every digital marketer now knows that social media marketing is mandatory. It does not matter if you are a small business, a large multi-million dollar corporation or a freelancer looking for more work -- everyone needs to hop on to the social media bandwagon.
Increasing traffic to the website is a large part of any digital marketing strategy. But mere increase in traffic won’t take you places. Along with footfalls, what a website needs to be successful is quality user engagement. This is where bounce rate comes in.
Think blogs, think WordPress. But did you know that the best way to build your website is also to use Wordpress? It is intuitive, easy to use and produces websites that reflect the same ease of use and simplicity. Here are reasons why you should start using WordPress for your site as well.
Email marketing is one of the oldest digital marketing tools, and an effective one at that. It will continue to hold sway in 2018 as well, because who doesn’t use email! Algorithms can change on other social media networks or they could even go away, but we can’t say the same about email.