Increasing traffic to the website is a large part of any digital marketing strategy. But mere increase in traffic won’t take you places. Along with footfalls, what a website needs to be successful is quality user engagement. This is where bounce rate comes in.
Think blogs, think WordPress. But did you know that the best way to build your website is also to use Wordpress? It is intuitive, easy to use and produces websites that reflect the same ease of use and simplicity. Here are reasons why you should start using WordPress for your site as well.
Email marketing is one of the oldest digital marketing tools, and an effective one at that. It will continue to hold sway in 2018 as well, because who doesn’t use email! Algorithms can change on other social media networks or they could even go away, but we can’t say the same about email.