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The articles you don't want to miss

22 Sep 2017
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A homepage is like the front door of your residence or office — making a good first impression is very important if you want to generate leads and eventually conversions.

19 Sep 2017
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You have a great product or service but your digital marketing is not right there with the best or is getting a bit jaded. You should now start thinking of fresh and relevant digital marketing ideas to ensure your brand grows stronger.

15 Sep 2017
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Account-based Marketing (ABM) is not new and marketers are familiar with the concept. And yet, many marketers hesitate to disrupt their status quo.

12 Sep 2017
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Social media marketing isn’t easy. There was a time when lazy advertisers used to routinely dupe Facebook’s reviewers by directing them to a dummy or a fake page or worse, ‘cloak’ the real destination of the link that is attached to a post or an advertisement.

06 Sep 2017
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Every digital marketer now knows pretty well that Google AdWords is a sure-fire way to increase traffic to websites. But marketers are yet to learn all the nuances of a Google AdWords campaign. Often, the campaign turns out to be expensive and the Return on Investment (RoI) not all that great.

29 Aug 2017
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Getting SEO right is a goal that every content marketer aspires to achieve. Ace the internal linking challenge and you rule the search engine rankings!

25 Aug 2017
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Beth Comstock, Vice-chair of GE, once said “...good marketing essentials are the same. We are all emotional beings looking for relevance, context and connection.”
It will be hard to find a more succinct reasoning for the importance of understanding behavioural marketing.

21 Aug 2017
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When it comes to online marketing, you cannot serve the same pie to everybody. And if you do, you are certain to lose out in conversions, no matter how dense your social media presence is or how popular your website.

Why must you segment your audience?