You have a great product or service but your digital marketing is not right there with the best or is getting a bit jaded. You should now start thinking of fresh and relevant digital marketing ideas to ensure your brand grows stronger.
Social media marketing isn’t easy. There was a time when lazy advertisers used to routinely dupe Facebook’s reviewers by directing them to a dummy or a fake page or worse, ‘cloak’ the real destination of the link that is attached to a post or an advertisement.
Every digital marketer now knows pretty well that Google AdWords is a sure-fire way to increase traffic to websites. But marketers are yet to learn all the nuances of a Google AdWords campaign. Often, the campaign turns out to be expensive and the Return on Investment (RoI) not all that great.
Beth Comstock, Vice-chair of GE, once said “...good marketing essentials are the same. We are all emotional beings looking for relevance, context and connection.”
It will be hard to find a more succinct reasoning for the importance of understanding behavioural marketing.
When it comes to online marketing, you cannot serve the same pie to everybody. And if you do, you are certain to lose out in conversions, no matter how dense your social media presence is or how popular your website.