User experience is of the highest value not just for brands and audiences but also for Google. So, if you want to keep Google happy and do SEO right, you certainly must pay attention to the pop-ups on your website.
WordPress is the most popular Content Management System (CMS) today and not without reason. It is easy to use, it has many great free features and a powerful SEO. Most digital marketing companies are, in fact, advised to opt for WordPress.
Nobody can deny that Facebook is a virtual country by itself and one that is growing every day, despite its many flaws and controversies. Today, Facebook has nearly 1.86 billion users; for digital marketers, it means a world of opportunities, to say the least.
It’s spring-cleaning time, and you decide to declutter your home; you take an inventory of all the stuff you have accumulated and what needs to stay or go. This analogy can apply to the content audit of your website.
Same difference, did you say? Not really. Though Customer Experience (CX) and User Experience (UX) sound similar, there are many differences, the nuances of which must be well understood for deeper success in digital marketing.
In a digital world, user experience occupies the highest pedestal. Without offering a good UX, your brand is bound to get derailed. The recent launch of Google Chrome’s ad blocker seems to bolster this idea further.
Dynamic Google Ads can be your secret ingredient to better traffic and conversions, if used wisely. Dynamic search ads (DSAs) can fill up the gaps in your search campaigns, help you expand your market and catch all those difficult traffic you never thought you would.