Blog Image

How to Choose an Ecommerce Platform Just Right For Your Website Development
admin / 04 Oct /

You have decided to launch an ecommerce website for your business; you have a fair idea of the content and design for your e-store. All that needs to be done is choosing the right platform for your business. Different businesses need different platforms and there’s no one-size-fits-all solution. So, how would you go about choosing the right fit?

Factors to consider for an e commerce development platform

Basic platform or elaborate: If you want to get your e-commerce site going with very few demands on your technical skills, you should choose a platform that has a lot of plug-ins, tutorials and themes. If your e-commerce development company is handling the website, then, they can put their coding and technical skills to use and opt for a platform that has more scope for customisation. If yours is a site that needs a whole lot of customisation, then your company will opt for a site that allows the same. When you opt for basic websites, you don’t have to worry too much about maintenance or customisation and get your site going very quickly. On the other hand, if your business demands a more complicated website, you would need to approach an ecommerce development firm to help you with the setting up, support and maintenance.

Website Developement

Hosted or self-hosted: If you need a basic platform, you probably are better off on a hosted ecommerce platform/solution. On the other hand, if you are tech savvy or you are approaching an ecommerce development firm, you can explore the option of self-hosted solution.

Free templates vs paid: If you opt for a template that is free and available on the platform, chances are your website will look the same as other e-stores. If you choose a paid one, your online shop will look different from the others. However, free templates that are part of a simple e-commerce platform are easy to set up and maintain. Pick a platform that suits your budget and the simplicity or complexity of your e-store.

Security, key for e commerce development: Choose a platform that offers enough security at check-out for your customers. Check if the platform provides an SSL certificate, crucial for e-commerce security.

Payment options: The kind of payment interface, experience and shopping cart design also matters when you choose a platform. Choose one that suits your market and product, and shipping terms and conditions.

Above all, check what the experience will be like for the customer. A good user experience paves the way for customers to actual get to the checkout page faster. Ensure the pages load quickly, and checkout is hassle-free. Too many queries can lead to users abandoning the page, so make it minimal and easy. Technical and back-end support for the platform are also vital, so choose one that offers the best support tools.
A good ecommerce platform is the foundation on which your revenues and sales rest. Choose a solid foundation for all your ecommerce dreams to take concrete shape.


Stay Updated

Enter your e-mail address below.

 

Recent Post

18Oct

Tom Hanks has it. As does Barack Obama.

16Oct

First Lead Generation Then Conversions

12Oct

Often the first thing that pops up in our head when we think of a famous company

10Oct

As far as social media networks are concerned, the future is now. From the days of

04Oct

You have decided to launch an ecommerce website for your business; you have a fair idea of the co

Popular Post

25Mar
Yes, b2b marketing is rapidly evolving. But, how exactly is it evolving?
01Apr
In early days, it often took years to discern certain trends. As an obvious consequence, responding appropriately to these trends took much longer than it does today. For instance, by the time some people first heard about the oil boom, the arid earth of Southern California was already milked for everything it had.
09Apr
Where did design thinking begin? Well, design thinking is much older than the buzzword we coined to signify it. It begins with the architects, the artists, the philosophers and the civil planners of yore, the innovators behind complex design ideas like the drainage system of the Indus Valley Civilization
14Apr
While it's easy to drift into the romantic spiel of how the internet is the last bastion of freedom in an increasingly authoritarian world (it's not-your online footprint is being tracked and CAN be used against you) let's look how your small business gets affected if you're not messianic enough about net neutrality.
16Apr
When a group of four men known as ‘The Associates’ or ‘The Big Four’ took over